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“We have a clear goal, and that is not only to become a recognizable brand, but also for the Dogness name to become synonymous with good products, to become a brand that pet owners around the world trust,” Mr. Silong Chen, CEO of Dogness, said in a speech at the event.
“Since going public in December, we have undergone a positive change in product strategy and development, one centered around the concept of 'four products, one platform,'” continued Mr. Chen. “Our strategic focus and the engine of our future growth will be in the following four pet product areas: smart products, hygiene products, health and wellness products and leash products. These four product areas are independent and yet will be part of an integrated ‘Pet IoT Platform.’”
Through a single platform, the Dogness mobile app, the products presented today allow pet owners to remotely see, hear, speak, feed, play, and interact with their pets in different ways:
In addition, Dogness announced an updated retractable leash to enhance the pet walking experience. The new leash allows pet owners to attach Dogness accessories to their retractable leashes, which currently include an LED light for better visibility in low light settings; a convenience box to store items such as doggie bags, treats, or keys; and a Bluetooth speaker to listen to music or answer calls.
In line with its mission of simplifying pet ownership, making it more scientific, and improving the care that pet owners give to their pets, Dogness also announced its own pet shampoo brand as the first product of its hygiene business.
“Pet owners want to do their best for their pets, but one area in which many lack knowledge is shampoo,” explained Mr. Chen. “Just as we use different types of shampoo in different situations, we should recognize that our pet cats and dogs have special requirements as well. For example, their skin is more vulnerable than that of humans, and the pH of their skin is different as well. Even in humans, the average pH of women’s skin differs from that of men.”
Each of the products launched today underwent painstaking refinement from Dogness staff, deep involvement from pet behavior experts, and detailed design from top domestic and overseas brand planning companies to ensure optimal cohesion between product experience, style, and branding.
“We are excited for this strategic expansion of our pet-centric ecosystem. By creating a full suite of products that enable pet owners around the world to better care for their pet family members, we raise awareness of our brand at home and abroad. We also enable ourselves to grow globally, fueling our sustainable development for our shareholders in the years to come,” concluded Mr. Chen.
Forward Looking Statements
No statement made in this press release should be interpreted as an offer to purchase or sell any security. Such an offer can only be made in accordance with the Securities Act of 1933, as amended, and applicable state securities laws. Certain statements in this press release concerning our future growth prospects are forward-looking statements regarding our future business expectations intended to qualify for the "safe harbor" under the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding our ability to raise capital on any particular terms, fluctuations in earnings, fluctuations in foreign exchange rates, our ability to manage growth, our ability to attract and retain highly skilled professionals, client concentration, industry segment concentration, reduced demand for technology in our key focus areas, our ability to successfully complete and integrate potential acquisitions, demand for and our ability to satisfy such demand for our products, ability to deliver products to market in the quantities and with the quality and on the timeline expected, and unauthorized use of our intellectual property and general economic conditions affecting our industry. Additional risks that could affect our future operating results are more fully described in our
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